I Design for the Environments Where Complexity and Consequence Collide
I bring Human Factors rigor and hard-won experience to product and engineering teams building systems in complex, high-stakes environments — where accuracy, safety, and performance aren't negotiable.
What I Do
Research-Driven Design for Complex, High-Stakes Systems
Finding the Problem Worth Solving
Good research doesn't just surface problems — it separates the symptoms from the underlying issues worth solving. I conduct user research that gets beneath what's visible to uncover what's actually driving it, so teams invest in solutions that address root causes rather than chase the wrong problem.
Designing for the Person and the Environment
Good design isn't just about applying principles — it's about applying them correctly in context. My background in Human Factors gives me a foundation in human capabilities and limitations, but it's the combination of that knowledge with deep research into real-world workflows that produces designs people can actually use under pressure. The result is solutions that fit naturally into how people work — not how we imagine they do from a conference room.
Validating Solutions, Not Just Designing Them
Experience and training allow me to move efficiently — but I practice what I preach. I am not the end user. Formative evaluations get designs in front of users early to test hypotheses and optimize before commitments are made. Summative evaluations test the system as a whole — not isolated components — to validate readiness for release. And ongoing evaluation of existing products identifies where design can be enhanced to better serve the people depending on it.
Leading to Grow Capabilities, Not Just Ship Work
Delivering on time and on budget is the baseline. What I bring beyond that is leadership — growing people so they can thrive in increasingly complex situations. I mentor practitioners in human-centered design methods, build real capability within teams, and help organizations develop a UX practice that goes beyond executing tasks to understanding why the work matter.
Let's Talk About the Hard Problem
If your team is navigating complexity, high stakes, or both — and needs someone who understands what it costs to get it wrong — I'd like to hear about it.